POST TITLE
POST SETTINGS (fill in before publishing)
Title: [Strong, specific title. Aim for 60 characters or fewer]
URL slug: [two to five keywords, e.g., athlete-mother-return-to-sport]
Excerpt (20 to 30 words): [One-sentence pitch of what the reader will learn or feel. Write it like a teaser, not a summary.]
Category: [Athlete Stories OR Research and Insights. Pick one.]
Tags: [two to four from your standard list]
SEO title: [Title | MOMentum]
SEO description (150 to 160 characters): [What the post covers and who it’s for]
Featured image alt text: [Describe what is in the photo, not what it means]
POST BODY
(Text block, larger paragraph or Heading 3)
[Dek: one or two sentences saying what the reader will get from this post.]
(Image block, with alt text and caption)
[Hero image] Caption: [Description]. Photo: [Credit]
(Text block, normal paragraph)
[Opening paragraph. Set up the story or question in two or three sentences. Start with the person or the problem, not with background.]
(Heading 2)
[Section heading: say what the section is about, not something clever]
(Text block)
[Body paragraph. Aim for short paragraphs of two to four sentences. Break the post up every 150 to 250 words.]
(Quote block)
“[The athlete’s strongest line, in their own words.]”
[Athlete name], [sport]
(Heading 2)
[Section heading]
(Text block)
[Body paragraph.]
RESEARCH BOX (use for Research and Insights posts, delete for Athlete Stories)
(Divider block)
(Text block, bold lead-in)
What the research says
[Two or three plain-language sentences on what the evidence shows, how strong it is, and where the gaps still are. Name the study design or sample if it affects how much weight readers should give it.]
(Text block, smaller)
Read the source: [Author, A. A., & Author, B. B. (Year). Title of article in sentence case. Journal Name, Volume(Issue), page–page. https://doi.org/xxxxx]
[If no DOI exists, flag it and link the publisher page instead.]
(Divider block)
ATHLETE STORY PROMPTS (use these when interviewing, then delete)
[What was the decision or moment that started this story?]
[What did you wish someone had told you earlier?]
[Where did you get your information, and what was missing?]
[What worked, and what did not go to plan?]
[What would you tell an athlete in the same spot today?]
CLOSING
(Heading 2)
[What this means for athletes]
(Text block)
[Closing paragraph. Frame it as options and questions to bring to a care team, coach, or lawyer, not as one right answer.]
(Button block)
[Submit your story] OR [Read more athlete stories]
(Divider block)
(Text block, small)
About [Author name]: [One or two sentences on who they are and where to find them. Link to their site or social.]
(Newsletter or Form block)
[Newsletter signup. Short line: “Get new posts in your inbox.”]
(Summary block, set to Blog, filtered by the same category)
[Related posts, 3 items]
